Rate Card

Rate Card

Print + Web = Success

The Most Cost Effective And Efficient Buy In Otsego County

The largest combined newspaper circulation and the foremost news website in Otsego County

By far, this quality print and electronic media buy is the most cost-effective way to connect you with the customers that you want most.

  • Hometown Oneonta is mailed to all homes and businesses in Oneonta (13820) and West Oneonta (13861). 100% penetration every week.
  • The Freeman’s Journal offers homes in Cooperstown (13326), the local zip code with the highest disposable income in Otsego County, and also circulates in the areas surrounding Lake Otsego.
  • AllOTSEGO.com is Otsego County’s daily e-newspaper. It provides up-to-the-minute news and online presence for advertisers. We get it out there. We’re the fastest and most reliable news source in the county.


SPECIFICATIONSSample Ad Sizes - Blank
Column Measurements
1 column = 1.82 inches wide
2 column = 3.73 inches wide
3 column = 5.64 inches wide
4 column = 7.55 inches wide
5 column = 9.46 inches wide
6 column = 11.37 inches wide
Camera-ready copy – 85-line screen

Opportunities & Guidelines

Contracts: Signing a contract for regular insertions results in significant savings; our sales & marketing associaties can give you details. (If you decide not to follow through on contract terms, previous billings can be revised to reflect actual volume.)

Payment: Bills are sent out the first of each month and are due on receipt. After 30 days, there will be a 1½% monthly service charge.

Errors: If there is an error in your ad, please alert us promptly: Credit will be limited to the first insertion only.

Deadlines: The deadline to reserve space for display and classified advertising is 5 PM, the Friday before publication. However, in case of emergency, please phone – we will accommodate you whenever possible.

Open Rate: $14.00 per column inch, per issue

Non-profit rate: $12.60

Price Breaks for Larger Ads
Quarter page (30 inches) $350 per issue
Half page (60 inches) $550 per issue
Full page (120 inches) $900 per issue

Price Breaks for Repeat Insertions
Six insertions – 10% ($12.60)
13 insertions – 15% ($11.90)
26 insertions – 20% ($11.20)
52 insertions – 25% ($10.50)

Political Rates
$15 per column inch, per issue

Employment Rates
$15 per column inch, per issue

Color Rates
$100 Extra for Full Color
Inserts $50 Per Thousand $200 Minimum

All prices include The Freeman’s Journal, Hometown Oneonta, and your ad on www.allotsego.com

Give us a call to gain access to Otsego County

21 Railroad Ave.
PO Box 890
Cooperstown, NY 13326
Telephone:  (607) 547-6103