Rotary Club Partners with Bassett on Public Education Initiative

COOPERSTOWN—Bassett Healthcare Network officials said in a press release issued on November 24 that they are thankful for the support of The Rotary Club of Cooperstown as the network launches a new initiative aimed at providing Bassett practitioners with an added platform to provide members of the public with accurate, timely, and research-based health and wellness information.

Through a series of blog entries, authored by Bassett doctors, nurses, and other leaders and practitioners, the network aims to address community questions on healthcare-related topics that are seasonally relevant and to help debunk misinformation or disinformation spread online. According to the press release, articles will be published on www.bassett.org/news.

The network also plans to produce video clips to be shared on social media platforms where Bassett Healthcare Network has a presence, including Facebook, LinkedIn, Instagram, YouTube, and X (Twitter). The first of these videos are expected to feature Bassett Healthcare Network psychiatrists covering insights, facts, and general education about youth mental wellness.

The campaign as a whole will be titled “Let’s Talk About It,” reflecting the goal of starting conversations between patients and their trusted local healthcare team about topics that are directly relevant to their lives.

The Rotary Club of Cooperstown has donated $1,800.00 toward the promotion of the blogs and videos to a wider audience through targeted Facebook ads in a shared community strategy to educate the public.

“We are pleased to support Bassett Healthcare Network in this effort to keep community members informed at a time when many may be feeling uncertain,” said Bertine Colombo McKenna, PhD, board member of the Rotary Club of Cooperstown. “Two of the Rotary’s six pillars focus on fighting disease and improving maternal and child health, and this initiative clearly fits those causes perfectly.”

The first “Let’s Talk About It” blog dives into COVID-19 vaccine guidance. It is authored by Dr. Brandon Greene, chief of pediatrics at Bassett Healthcare Network. Read it by clicking here: https://www.bassett.org/news/lets-talk-about-covid-19-vaccine-dr-brandon-greene-chief-pediatrics.