Letter from Jim Renckens
After 2 years going silent to regroup their organizational strategies, under new CEO Tommy Ibrahim, and the Bassett Healthcare —“Your call is very important to us please stay on the line your call…”—Network is emerging with a legacy driven ad campaign.
This new campaign—“This call is very important to us please stay on the…”—will highlight the accomplishments of its founder Dr. Mary Imogene Bassett, one ofthe first female medical directors in—“Your call is very important to us please stay…”—the United States. It is a wonderful opportunity to share the history of our beloved MIB hospital. We ,who spend much time at MIB have not been aware of how—“This call is very important to us please…”—important and ground breaking Dr. Bassett was.