COOPERSTOWN – Two lucky Philadelphia residents may soon be able to find themselves in Cooperstown thanks to a contest and marketing campaign through a new partnership with Carvertise and the Destination Marketing Corporation for Otsego County.
“We’re always on the lookout for creative ways to break through the white noise of advertising,” says Cassandra Harrington, Executive Director of Destination Marketing. “This campaign is effective on its own, but also complements other components of our marketing strategy.”
Through Nov. 23, select Uber cars will be outfitted with a customized advertisement . The goal is to generate a large volume of visual impressions throughout Philadelphia, a target market for potential visitors to the Cooperstown area. Carvertise hires ride-share drivers with high volume trips and clean records to serve as ambassadors for brands like Otsego County.
The current tourism marketing campaign for Cooperstown and Otsego County utilizes variations of the slogan “Catch me in Cooperstown.” The car ad promotion will be supplemented and supported by a “Catch Me on the Streets” social media campaign encouraging people in Philadelphia to take and submit photos of themselves with the Cooperstown-decorated cars.
The contest – which will run on the “This is Cooperstown” Facebook page through October – will award one grand prize winner a trip for two to Cooperstown, with accommodations provided by CooperstownLuxury.com.