The trail is planned to include more than 190 miles of navigable waters along the Susquehanna and Chemung rivers, with aspirations for expansion throughout the Susquehanna River Basin.…
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Cassandra Harrington
A recent, eye-opening tourism impact report unveils a staggering reality: Without the robust $352 million injected into the county by eager visitors in 2022, every household would be grappling with an additional $1,665.00 tax burden just to sustain the current government revenue.…
Otsego ups its outdoor game Marketing efforts switching to recreational activities, including hiking, lake sports By KEVIN LIMITI • Special to www.AllOTSEGO.com In response to the COVID crisis, many people have been seeking fun activities that can also be done safely with social distancing. Outdoor activities seems to be the natural solution and Otsego County has plenty of outdoor activities to do for those inclined. Cassandra Harrington, executive director of Destination Marketing, is well versed in outdoor activities for Otsego…
Chamber forum seeks solutions for workforce shortage By KEVIN LIMITI • Special to www.AllOTSEGO.com The Otsego County Chamber of Commerce hosted a Zoom town hall Tuesday, July 27, to discuss workforce needs for small businesses. The participants included Congressman Antonio Delgado, D-19, State Sen. Peter Oberacker, R-Maryland, Assemblyman John Salka, R-Brookfield, Assemblyman Brian Miller, R-New Hartford, and Assemblyman Chris Tague, R-Schoharie. The overall sentiments of the Zoom call echoed the reality of a huge problem with understaffing and the difficulties…
The great outdoors is the focus of an ad campaign to tempt tourists STAFF REPORT • Special to www.AllOTSEGO.com A new advertising campaign by www.ThisisCooperstown.com, which is managed by Destination Marketing Corporation, has a focus on outdoor activities with the intention of drawing people to the area post-pandemic. The website, which now has a page called ‘Get Outside’, will have links to trails, playgrounds and boat rentals among other things.…
Tourism promoter: Focus different for 2021 By GREG KLEIN • Special to www.AllOTSEGO.com Otsego County’s tourism efforts are being refocused on outdoor activities, fall weddings and vaccinated out-of-state residents, according to a presentation given to the Otsego County Board of Representatives at its May meeting. Harrington addressed the Representatives at their meeting, which was held via Zoom, because of the coronavirus pandemic, on Wednesday, May 5. She said the group is looking to increase late summer and fall tourism in…
With Another Tourism Season In Doubt Otsego Looks Outdoors By GREG KLEIN • Special to www.AllOTSEGO.com With tourism dealt another pandemic-related blow last week, Otsego County’s leaders are increasingly turning to outdoor adventures to lure visitors. “We’re actually in the process right now of trying to launch a massive campaign to tout our outdoor adventure,” said Cassandra Harrington, executive director of Destination Marketing Corporation, which promotes tourism in Otsego and Schoharie counties. Harrington said the tourism news has been mostly…
Destination Marketing: Promote Great Outdoors By JIM KEVLIN • Special to www.AllOTSEGO.com COOPERSTOWN – DMCOC is looking at the doughnut, not the hole. And the doughnut, for now, is the great outdoors, says Cassandra Harrington, executive director of the Destination Marketing Corp. of Otsego County. In an interview Friday, May 15, Harrington said DMCOC, which contracts with Otsego County to put “heads in beds” to generate occupancy tax, had met with her board of directors the day before and it…
Cooperstown Heads To Philly As Part of Marketing Blitz COOPERSTOWN – Two lucky Philadelphia residents may soon be able to find themselves in Cooperstown thanks to a contest and marketing campaign through a new partnership with Carvertise and the Destination Marketing Corporation for Otsego County. “We’re always on the lookout for creative ways to break through the white noise of advertising,” says Cassandra Harrington, Executive Director of Destination Marketing. “This campaign is effective on its own, but also complements other…