The Results Are In

As many of our readers are aware, we recently sent out a survey in an effort to get a better sense of what readers are thinking as we prepare to launch a new—and much improved—website. We were pleasantly surprised to have heard from more than 200 respondents, the vast majority of which were quite enthusiastic about recent improvements in our print and digital publications, and also expressed a true and invigorating interest in our efforts going forward.

As expected, our readers are older, and perhaps wiser, than the general demographic; nearly half (47%) are 65 years old and above, with another 27% between the ages of 55 and 64. Twenty-two percent of respondents are aged 35-54, and 5% are between the ages of 18 and 34. It is a well-educated group, with 43% having obtained Master’s or Doctorate degrees and 34% a Bachelor’s degree. Nineteen percent have some college and/or professional qualifications, while 4% have no post-secondary experience.