Marketing efforts switching to recreational activities, including hiking, lake sports
By KEVIN LIMITI • Special to www.AllOTSEGO.com
In response to the COVID crisis, many people have been seeking fun activities that can also be done safely with social distancing. Outdoor activities seems to be the natural solution and Otsego County has
plenty of outdoor activities to do for those inclined.
Cassandra Harrington, executive director of Destination Marketing, is well versed in outdoor activities for Otsego County. She goes kayaking and said Gilbert Lake State Park is “one of my favorite places to go
hiking.” She said she also plans on going skydiving with Just Jump at the Westville Airport.
So, when she was approached by people looking for things to do in Otsego County that are socially distanced and outdoors, she had the answer.
“During the pandemic, one of the trends people were seeking to do was outdoor activities,” Harrington said, explaining that Otsego County “has a ton of natural resources.”
Destination Marketing started an initiative called Cooperstown Naturally, which aims to introduce those in need of outdoor activities to the plethora of options that exist near Cooperstown and in Otsego County.
Some of these activities include biking, hiking, boating, camping, fishing and more.