Halfway Through Campaign

'Onta Something,' Trampoline

Updates Common Council

By IAN AUSTIN • Special To www.AllOTSEGO.com

ONEONTA – Following a presentation by Trampoline Advertising & Design, Co. this evening before Common Council, the big question was “When do we see results?”

Derek Slayton, Partner and Creative Director of Trampoline addressed council this evening with graphic designer Ali Havens, to update Common Council on the progress of Oneonta’s new branding campaign, which was launched in 2018 as part of the DRI Program.

“How do we know this is working?” asked Council member Mark Drnek, Eighth Ward, as he stressed the importance of goals and benchmarks. “It is not only bringing them to our webpage, but calling them to act and actually come to Oneonta itself. We want to be certain there is a reason. If there isn’t something happening that puts feet on the ground then it is unsuccessful.”