Ommegang Seeks Talent For Christmas Commercial

Ommegang Seeks Talent

For Christmas Commercial

Larry Bennett, Ommegang creative director, this evening asked the Cooperstown Village Board for  use of Pioneer Park next Monday to shoot a commercial for Brewery Ommegang. His request was accepted, and a $500 location fee levied.  In the background are trustees Jim Dean, Cindy Falk and Ellen Tillapaugh. (Libby Cudmore/

By LIBBY CUDMORE • Special to

COOPERSTOWN – Lights, camera, Cooperstown!

“We see a line of men, waiting in Pioneer Park,” said Larry Bennett, Ommegang’s creative director, as he outlined his vision for a commercial before the Village Board this evening. “What are they waiting for? The camera pans up to Santa’s cottage, and Mrs. Claus welcomes him inside. He goes to Santa, Santa opens his ‘Nice or Naughty’ book, and then hands him a bottle of Three Philosophers.”

Bennett is seeking “men in their late 20s, 30s and 40s” to appear in the commercial, which will shoot Monday, Dec. 4, and air on Ommegang’s website, YouTube, Facebook and other social media that Friday. The commercial will be directed by Xander Moffat. If interested, email

The board approved the request, with a $500 location fee. “How about a keg?” joked Trustee Richard Sternberg.

“We should recognize everything Brewery Ommegang does for Otsego County,” said Trustee Jim Dean.

3 thoughts on “Ommegang Seeks Talent For Christmas Commercial

  1. Dennis Crawford

    What??? …seeking “men in their late 20s, 30s and 40s” – ageist if you ask me! Like us fogies don’t like fine brews!!!

  2. Catherine Lake Ellsworth

    Will the commercial feature the Santa and Mrs. Claus that greet the children this time of the year? If so, what kind of a message will this commercial send to the children? By all means, thank Brewery Ommegang for its contributions to the community. But, if shooting this commercial in Pioneer Park will mix the village’s long Santa Claus tradition with commercial enterprise, it would indeed seem to be a sad day for us all.

Leave a Reply

Your email address will not be published.