Tourism promoter: Focus different for 2021 By GREG KLEIN • Special to www.AllOTSEGO.com Otsego County’s tourism efforts are being refocused on outdoor activities, fall weddings and vaccinated out-of-state residents, according to a presentation given to the Otsego County Board of Representatives at its May meeting. Harrington addressed the Representatives at their meeting, which was held via Zoom, because of the coronavirus pandemic, on Wednesday, May 5. She said the group is looking to increase late summer and fall tourism in…
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With Another Tourism Season In Doubt Otsego Looks Outdoors By GREG KLEIN • Special to www.AllOTSEGO.com With tourism dealt another pandemic-related blow last week, Otsego County’s leaders are increasingly turning to outdoor adventures to lure visitors. “We’re actually in the process right now of trying to launch a massive campaign to tout our outdoor adventure,” said Cassandra Harrington, executive director of Destination Marketing Corporation, which promotes tourism in Otsego and Schoharie counties. Harrington said the tourism news has been mostly…
Destination Marketing: Promote Great Outdoors By JIM KEVLIN • Special to www.AllOTSEGO.com COOPERSTOWN – DMCOC is looking at the doughnut, not the hole. And the doughnut, for now, is the great outdoors, says Cassandra Harrington, executive director of the Destination Marketing Corp. of Otsego County. In an interview Friday, May 15, Harrington said DMCOC, which contracts with Otsego County to put “heads in beds” to generate occupancy tax, had met with her board of directors the day before and it…
Cooperstown Heads To Philly As Part of Marketing Blitz COOPERSTOWN – Two lucky Philadelphia residents may soon be able to find themselves in Cooperstown thanks to a contest and marketing campaign through a new partnership with Carvertise and the Destination Marketing Corporation for Otsego County. “We’re always on the lookout for creative ways to break through the white noise of advertising,” says Cassandra Harrington, Executive Director of Destination Marketing. “This campaign is effective on its own, but also complements other…
