Destination Marketing: Promote Great Outdoors By JIM KEVLIN • Special to www.AllOTSEGO.com COOPERSTOWN – DMCOC is looking at the doughnut, not the hole. And the doughnut, for now, is the great outdoors, says Cassandra Harrington, executive director of the Destination Marketing Corp. of Otsego County. In an interview Friday, May 15, Harrington said DMCOC, which contracts with Otsego County to put “heads in beds” to generate occupancy tax, had met with her board of directors the day before and it…
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Cassandra Harrington - Page 2
Cooperstown Heads To Philly As Part of Marketing Blitz COOPERSTOWN – Two lucky Philadelphia residents may soon be able to find themselves in Cooperstown thanks to a contest and marketing campaign through a new partnership with Carvertise and the Destination Marketing Corporation for Otsego County. “We’re always on the lookout for creative ways to break through the white noise of advertising,” says Cassandra Harrington, Executive Director of Destination Marketing. “This campaign is effective on its own, but also complements other…